Spotify is the order of the day as far as the way music is shared and consumed. It well eclipses its closest competitors and if you hope to make it as an artist, success on this platform is crucial. But beware, there is a growing number of people on Fiverr who promise Spotify success through artificially inflating your streaming numbers.

If you’re an independent musician and you don’t have a PR team backing you, you’re going to need to get a bit creative to make a name for yourself.

The bottom line is that mailing lists continue to be an effective, independent way of growing your fan base

Picture this: you’ve poured the last year of your life and most of your cash into crafting an album that is passionate and full of hooks. It’s made for the radio. You should be on the main stage at summer festivals across the country. And when the time comes to finally send it out to get it to a wider audience...nothing happens. What went wrong? Is your music trash?

In order to reach as wide an audience as possible, you must do more than just upload new music and advertise it on your socials. “New video, link in bio” isn’t much of a call to action and if it is delivered in such an impersonal manner, you’re not going to attract a lot of new listeners.

If you’re releasing music and want it to make as great an impact as possible, you will want to hire a publicist. They will get your music into the hands of people and organizations that are not immediately available to you.

A better question might be “how much does good PR cost.” Firms run the gamut in terms of quality, credibility and reputation, and finding one that will benefit often means paying significantly more.

This should come as no surprise to anyone, but as the times change so do our methods of consuming content, both online and off. This of course extends to the music industry. If you are making music as a solo artist, or in a band, you must be able to keep up with these trends in order to effectively reach a new, or existing fanbase. Here are some of the best ways to promote your music in today’s world.

Becoming a career musician is a complicated and ambitious move for any individual who wants to take the sounds they hear in their head and transpose it on to a worldwide stage.

Music publicists play a critical role between the artist and the media. As few musicians have the time or inclination to manage the media themselves, the publicists will work to create attention for the artist. In today’s society, this is about promoting music and important news related to the artist online and through other vital mediums.